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Commentary

42 Ways to Monetize Your Mobile Game
9 min read
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From Paid to Free(mium) in Three Steps

In this latest post, Michail Katkoff delves deeper into the realm of freemium and walks you through the process of assessing the profitability of switching an existing game from paid to freemium.
5 min read
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Getting and keeping players in the game store

While most players will definitely check your in-game store out of sheer curiosity, it's a true art to keep them there. An art in which Yaniv Nizan is ready to train you.
6 min read
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Balance and Flow Maps

Anders Drachen brings Sean Houghton on the GameAnalytics blog to share some of his experiences with taking heatmaps to the next level by investigating balance maps in Transformers: War for Cybertron.
5 min read
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Game Economies – 5 mistakes to avoid

So you want your game to feature an in-game store? Avoid these five common blunders shared by Yaniv Nizan to make sure you do not scare your potential customers away.
Custom segments
13 min read
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How Puzzle & Dragons Does it

In this post Michail analyses the mixed success of Puzzle & Dragons, Japan's top grossing free-to-play mobile game, on the Oriental and American market.
5 min read
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How to Price your In-app Purchase Items

There's an entire science behind how to price your in-game purchases. Yaniv Nizan is back to give us some pointers on how to do it right.
6 min read
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Playstyle and Progression

In this post Anders Drachen introduces some of the main challenges of finding patterns in how games are played and in how play styles change across levels. He also showcases some new research results which were obtained through a thorough analysis of Tomb Raider: Underworld.
4 min read
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Game Economy Balancing – 3 Ways to Prevent Pay-To-Win

Meet our new guest poster, Yaniv Nizan, CEO and co-founder of SOOMLA and also an expert in dynamic in-app purchases. In his first post, he will share some tips on how to handle one of the biggest challenges of free to play games: avoiding the aggressive pay-to-win mechanics.
10 min read
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How Criminal Case drives growth

Criminal Case is one of the best Facebook games in terms of growth. In this case study Michail Katkoff explains how a hidden object game can drive growth through rounded game mechanics.
10 min read
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An Indie Perspective: Launching a F2P game

Tim Wicksteed, an indie developer from Bristol, shares how GameAnalytics helped him assess the effectiveness of the F2P implementation for his first commercial title, Ionage.
6 min read
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Getting started with analytics 4: Reading (Part 2)

If you are interested in game analytics one of the best things to do early on is to read up on what other people do. While this does not result in a plan for how to implement analytics in your game, it provides useful information guiding the design of the plan. This second post focuses on presentations, research articles and relevant material around games.
8 min read
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Getting started with analytics 4: Reading (Part 1)

If you are interested in game analytics one of the best things to do early on is to read up on what other people do. While this does not result in a plan for how to implement analytics in your game, it provides useful information guiding the design of the plan. In this post we provide suggestions for some of the best material out there on game analytics.
10 min read
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A Guide to the Top Grossing Games on the AppStore (Part 3)

In Part Three of the article we reach a well deserved conclusion upon the Top Grossing Games in the App store, as well as reveal which is the final dominating game type.