Author profile
Sara Rubio
Data Scientist - Team Lead at GameAnalytics
9 min read
#Commentary
Left or Right? How Data Warehouses Make it Easy to Make Decisions
Deciding between two different courses of action is perhaps the hardest part of running any business. Recently we wrote about how data warehouses can give you insights, trends and information. Everything you need to make informed decisions. But what sort of decisions do they help with? How do you actually take that insight and make practical choices? In this article, we’re going to talk through nine decisions you might need to make. And how a data warehouse can help. Why do studios and publishers use data warehouses? Most hit studios and publishers have a portfolio of games. A data warehouse brings together the data from across them all and converts it into a format they can search through. With more data, they can spot trends. Knowing the trends, they can fix bugs, optimize their ads, see which ideas perform the...
5 min read
#Commentary
What is a Data Warehouse and Why do Hit Studios use them?
The other day, I had to venture into the tangled mess of my cable bag. No matter how organized I think I’m being – neatly wrapping cords around their plugs and keeping everything separate – whenever I leave the bag alone for five minutes, it all turns into a Gordian knot by the time I return. It’s infuriating. I really should get a nice box, and make it easy to find what I need. It struck me how similar that feeling is to juggling data from a bunch of different games. Lots of tools and data, all in a mess. But thankfully, you can get a data warehouse to fix the problem. Data warehouses make it much easier to search through and find what you need, reveal insights, and help you combine all those different sources. They’re an essential part...